GinzaMetrics tracks conversions are reported in your existing web analytics platform, including Google Analytics and Adobe SiteCatalyst. Tracking conversions along side your search data can help optimize campaigns and show ROI of your search and content marketing efforts.
How to track conversions?
Your Ginzametrics dashboard obtains your conversion data as defined in Google Analytics, or other analytics provider. If you want us to track your conversions you first need to define them in your analytics provider before you pair your GinzaMetrics account with your analytics. Once you do this we show your selected conversion goals as imported from your paired analytics account.
If you would like additional help setting up your analytics within your GinzaMetrics dashboard, please contact us at firstname.lastname@example.org